Everything that keeps CMRoth consistent — the wordmark, the social icon, colors, and type — plus the files to download and use. This is the single source; grab what you need.
You have a dream for a home in the mountains. Let me help you build it.
Craig Roth builds custom homes in the mountain towns of the West — a general contractor who grew up in the mountains, skis them still, and brings decades of large-project experience to building a single extraordinary home.
Builds as your advocate — from the owner's side of the table.
PMP-certified management on every build: transparent accounting, always-on progress reporting.
At home in alpine terrain and resort towns, where most builders aren't.
Why Manrope. A geometric sans with humanist warmth — precise and engineered enough for a builder, but never cold or corporate. Run Light, it turns airy and architectural, giving headlines the editorial, high-end feel that custom mountain homes ask for.
Why Plex Mono. A monospace speaks the language of the trade — blueprints, spec sheets, coordinates, figures. Held back for labels and data only, it makes those elements read like a drawing's annotations: measured, exact, professionally managed.
Most luxury-home brands reach for a serif. A sans paired with a monospace instead reads modern and architectural, and sets CMRoth apart. The two also map to Craig himself — warm, confident Manrope for the craftsman; tight, exacting Plex Mono for the project manager. Keeping that contrast sharp, Manrope for words and mono only for labels and figures, is what makes the system feel deliberate rather than decorative.