CMROTH
Brand Kit · v1

The brand, in one place.

Everything that keeps CMRoth consistent — the wordmark, the social icon, colors, and type — plus the files to download and use. This is the single source; grab what you need.

Wordmark
CMROTH
Spruce bar
CMROTH
All black
CMROTH
Reversed
Manrope, semibold, .10em letter-spacing. The tall spruce bar separates CM from Roth — never a run-on, never a slash or dot. Its height is part of the mark.
Spruce bar on light; drops to solid black or reversed white as needed. Letters never change.
Keep clear space around it. Don't stretch, recolor, or add effects.
Social icon / profile avatar — CM|R
The square mark for social profiles, where the full wordmark is too small to read.
CMR
CMR
CMR
CMR
CMR
CMR
Downloads
Wordmark
Icon
Wordmark: transparent, 3000px. Icon: 1000px square. All true Manrope.
Color
Paper
#F1F0EA
Background, everywhere.
Ink
#1A1C19
Text and wordmark letters.
Spruce
#2E4034
The accent. Used sparingly.
Stone
#777A72
Captions and labels.
Type
AaManropeDisplay + body
Light300 · headlines Regular400 · body Medium500 · emphasis Semibold600 · wordmark
HeroBuilt from the owner's side
SectionTrack record
LeadA builder who thinks like your advocate
BodyThirty years on the owner's side of the table, now building directly in the Wasatch Back.
AaIBM Plex MonoLabels + data
General Contractor · Wasatch Back · $8.5B
Used only for small labels, captions, locations, and figures — uppercase and letter-spaced. The tight mono against the airy Manrope headlines is the signature of the system.